A well trained, solid sales force is essential for the execution of any business plan. And that's why it's so important to carefully stack the building blocks of an effective development and sales training program. Join author and sales training expert Scott Messer for a powerful hour of learning. Focusing on the four key building blocks of successful training—Trust, Outcomes, Solution, and Value—he'll help you to create a sales training program that is top notch … and guess-free.