The Power of Behavior Economics


Why do people make such interesting decisions? How can I influence the behaviors of my future and current customers? Behavior Economics is a science-driven approach to understanding why people make decisions.

Aligning the science of decision-making with human behavior results in a powerful framework in which leaders can create experiences and services which resonate with those they serve.

Think about it; at any given moment, we are engaged in some type of decision-making, which results in a variety of emotions and expectations. By understanding customer psychology, we can accelerate growth and engagement.

Participants Will Learn

  • Why people make decisions.
  • How to change behavior with easy-to-learn tactics.
  • The “3B framework” for behavior change.
  • How to influence people’s environment to create behavior changes.

Who Should Attend

  • Leaders and managers
  • HR and learning and development personnel
  • Anyone interested in learning about the power of behavior economics



Dr. Judith Cardenas‘ expertise is at the intersection of behavior design and innovation. Her academic background includes a doctorate in education administration, as well as a doctorate in training and performance improvement. She has completed a variety of postdoctoral training, including leadership development at Harvard University’s John F. Kennedy School of Government. Not only is she certified as a Registered Corporate Coach and a Professional for Return on Investment, but she also holds certifications in the area of Innovation -MIT and Service Design.

Judith has created and delivered training to organizations and agencies such as the World Bank, United Nations, QVC, Inc., Phillips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency and U.S. Army, National Institute for Staff and Organizational Development/UT Austin and American College of Radiology.


Brand - Product design

Strategies By Design helps foster the culture of innovation needed to stay competitive in today’s modern, ever-changing market. Applies innovative techniques and approaches to achieve immediate engagement and growth. And enhances the connection between behavior design and human-centric design.

Website: www.

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