Guess-Free Selling: Four Building Blocks for Creating Effective Training Programs

Length: 60 minutes
Category: Recorded Webinars, Sales Training, Topics
ID: WR-0009


About HRDQ-U Virtual Seminars

  • Live Seminars offer 80+ scheduled open enrollment, instructor-led training classes for your employees featuring real-time interaction with our expert trainers and engaging professional development sessions you can join on any device. Enroll your learners and let them develop critical soft skills from their home or office.
  • Recorded Seminars offer an archived streaming video of our popular live 3-hour seminars that provide the same level of in-depth training for you or your individual employees to enjoy on their own schedule. Each Recorded Seminar is available for repeat or resumed viewing for 90 days, so you can study at your own pace.


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  • Live Webinars are FREE, and offered each week on Wednesdays. These sessions are designed for consultants, trainers, coaches, and managers providing training to their teams – anyone interested in organizational, team, and individual learning. Each 1-hour webinar features thought leaders presenting new ideas, advice, insights, and how-to on topics from leadership to teams, communication to diversity, and much more.
  • Recorded Webinars are typically available for viewing shortly after the original broadcast as an archived streaming video for you to view on-demand at any time. Recordings are not always free, so be sure to join us for the Live Webinar if your schedule permits.


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A well trained, solid sales force is essential for the execution of any business plan. And that’s why it’s so important to carefully stack the building blocks of an effective development and sales training program. After all, the stronger and broader the foundation, the better the sales results. So what do you need to do to ensure your sales team will implement—and use—the knowledge you instill after they step out of the classroom?

Join author and sales training expert Scott Messer for a powerful hour of learning. Focusing on the four key building blocks of successful training—Trust, Outcomes, Solution, and Value—he’ll help you to create a sales training program that is top notch… and guess-free.

Participants Will Learn

  • Learn how to build rapport and to garner Trust and gain access to the participant’s world.
  • Discover how to uncover as much about the desired Outcome as possible to develop a solution.
  • Learn how to craft the right Solution to connect with the audience.
  • Determine how to estimate the Value achieved from the program.

Who Should Attend

  • Organization development professionals
  • Sales managers and team leaders
  • Trainers
  • Consultants


Scott Messer is an accomplished author and founder of Sales Evolution. Scott’s career as a business development professional and entrepreneur has spanned more than 25 years. He has built strategic alliances, co-founded start-ups, overseen mergers and acquisitions, and constructed new business units. Scott is the past President of Sales and Marketing Executives International (SMEI), Philadelphia Chapter, an organization dedicated to the promoting the professional standing of the sales vocation through education.


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About HRDQ-U Webinars

HRDQ-U is a free learning community for trainers and facilitators, coaches and consultants, organization development professionals, managers, supervisors and leaders; really anyone who shares a passion for soft-skills training and performance improvement. We bring exciting content to you through webinars from subject matter experts and thought leaders to help you explore new ideas, gain industry insight, and improve people skills in your workplace.