Sales encompasses so much more than closing a deal. It involves building relationships, cultivating trust and loyalty, and anticipating customers’ ongoing needs. Sales is an art and a science, and the best sales employees are those who understand its cyclical and ongoing nature. HRDQ-U’s sales training webinars equip employees with the skills they need to excel in every part of the sales process—from beginning to end and back again.
It’s a people job. At the end of the day, the most successful salespeople are those who get their customers to know them, like them, trust them, and be loyal to them. It’s hard to teach the art of interpersonal interaction, but you can help embed the basic skills that make salespeople relatable and successful.
Empower your employees and boost your bottom line with these top selling tips:
Fully show up for customers and clients with undivided attention, eye contact, active listening, and attentiveness. Presence helps you really hear and understand what your clients and customers need and want.
Connect on an individual level with empathy and understanding. Showing you see the other person helps build credibility and goodwill.
Ask questions and be curious about the answers. Put in real effort to get to know your client and customer beyond the business. Fostering real conversation also helps you set expectations, articulate needs, and establish a robust relationship.
Reaching out with regular frequency helps demonstrate your continued interest in your customer or client. Reference specific life events or information they may have told you in prior conversations to demonstrate active listening, engagement, and investment.
When you go in for a hard sell, position it in an emotionally engaging and appealing way that builds off of your understanding of the client as a full person.
Your relationship doesn’t end after the sell. Similar to checking in, following through involves maintaining sustained contact after you’ve made a sale. Keep the conversation going by inquiring about how they’re liking the product, if they have any feedback or suggestions, etc. This helps build positive feelings and further shows that you care about their experience beyond the transaction.
Sales is a people business. Get your employees out from behind the screen and into real, productive, relationship-building scenarios. HRDQ-U selling webinars can help you equip your team with the skills they need to cultivate relationships that last.
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