By Lenn Millbower, The Mouse Man™
“We have long held that the normal gap between what is generally regarded as ‘entertainment’ and what is defined ‘educational’ represents an old and untenable viewpoint.”
Walt Disney said that when describing his approach to delivering education in entertaining clothing. He later devoted an entire movie song to the notion when Mary Poppins sang, “A spoonful of sugar helps the medicine go down.”
We learning professionals don’t like to think of our instructional programs as medicines. Learners, however, often do.
And, although Walt Disney passed away in 1966, the need to entertainment-ize learning is more critical than ever before.
Learners today are overworked, over-stimulated, over-informed, and frankly, often over it. They confront a daily barrage COVID information that makes it hard, if not impossible, for them to focus on our learning offerings.
As a result of my life experience – as a professional musician, magician, college professor, speaker, and as a trainer, instructional designer, and training leader at Walt Disney World – I have created a methodology that Walt would likely endorse. It’s a fusion of learning with entertainment into Learnertainment®.
Learnertainment® uses the time-tested principles of entertainment to deliver instruction that captures attention, maintains interest, and moves learners emotionally to favorable action.
There are eight Learnertainment® principles, and they are listed below.
Principle One: Emotion Creates Memory
Emotion is the root of behavior. Our brains respond to stimuli in nanoseconds. It’s the brain’s way of doing its job: keeping us safe. The brain’s reaction to potential threats – like those perceived by the brain in a learning environment – require immediate, focused, emotional responses. All rational thought stops as brain neurons concentrate on the threat. Getting a learner to pay attention is impossible when the brain is in this survival mode.
To reach past this brain panic, it is critical to create a safe, positive, enjoyable, emotional learning environment. Many things create negative emotion, but entertainment is uniquely designed to create positive emotion.
Additionally, facts don’t usually change behavior. Emotion does. Where logic proves, emotion moves.
If you want to reach learners, communicate at that emotional level: Evoke Emotion!
Principle Two: Perspectives Deepen Meaning
Learning programs are organized sequentially. Point A follows point B, C follows B, D follows C, and so on. The result is a series of talking points – often mind-numbingly boring – not a learner experience.
In contrast, a learning experience – like an entertainment experience – moves learners. It provides a depth and breadth of perspectives. It deepens and enriches meaning. Just like a great movie does, the learning story progresses logically and holistically, threads link all the story elements together, surprises reveal themselves over time, and the underlying meaning comes apparent in a grand moment of “aha!” The result is a whole greater than the sequence of its parts.
Deliver a message that is both sequential and deep: Layer Learning!
Principle Three: The Environment Talks
A well-made film thrusts you into its environment. The Lord of the Rings trilogy, the Star Wars series, and James Cameron’s Avatar all succeeded spectacularly because they immersed viewers in unique and believable worlds.
Walt Disney applied this immersion technique to his theme parks. When you enter Walt Disney World’s Magic Kingdom, you are transported to 1900s main street America. You smell the popcorn, you hear the music, you see the color. Your senses are overwhelmed with the experience.
In contrast, learners often open a grimy door, enter a cold room, sit in hard chairs, and view an underwhelming PowerPoint® welcoming slide. Imagine instead an immersive learning environment; one that thrusts learners into your world so they can leave their world behind.
You can create that world if you Stage your Surroundings!
Principle Four: Visuals Aid Retention
A picture is worth a thousand words, or so the saying goes. It’s true. Words are only pictures that need to be translated into language.
Visuals that speak your message will be twice as effective as bullet-burdened PowerPoint® slides. Colors that evoke the appropriate learner mood will open your learners to receiving your that message. Props that align with key learning points will metaphorically anchor the learning.
Disney certainly used color effectively in his movies and theme parks. He developed over 2,000 different colors to portray the appropriate mood in his animated features and his theme park environments. He also propped up his main street theme park environment with time appropriate props that evoked his message.
The use of visuals, colors, and props will make your message more meaningful: Present in Pictures!
Principle Five: Suggestions Guide Outcomes
Entertainments are manipulative. So is training, a classroom, a speech. The audience permits the manipulation because it is to their benefit. It is a grand, but subliminal, bargain between the filmmaker, the magician, or the instructor and the viewer, audience or participant.
The agreement can be simply stated as, “I will go along as long as it is apparent to me that you have my best interest at heart.”
The audience abrogates the bargain at the first sign that the film is preachy, the magician has not properly staged his illusions, or the instructor introduces a poorly executed, or stupid, or annoying, icebreaker.
Walt Disney once explained his approach to an audience, “you never play over their heads and you never play underneath them. You play straight out at them.”
Play straight at your audience. Treat them as equals, as adults. Be positive, helpful, and confident in their ability to learn the material. You may not be a magician, but you are the learning director.
To the trainee the learning should occur as if by magic: Make it Magical!
Principle Six: Sound Trumps Sight
Music may be the original language. It exists in the subconscious at a primitive and deep level. And, because it is so primeval within us, we are uncomfortable when it is missing.
Music is also a key emotional component to successful movies. Walt Disney once explained, ” I cannot think of the pictorial story without thinking about the complementary music which will fulfill it.”
Movie music communicates character, danger, excitement, heroism, mystery; all the emotions we humans feel. Learning environments can also communicate the various moods of learning by tapping into this tribal, emotional trigger.
Learners cannot NOT listen to something anyway: Mix in Music!
Principle Seven: Laughter Produces Positivity
As the old movie song says, “Gotta’ laugh.” Walt Disney also commented that “Laughter no enemy to learning.”
People laugh for many reasons: to relate, to share, to cope, to understand, to ease tension. Humor is the natural healing tonic.
Learners too “gotta’ laugh.” They are often so desperate for laughter in learning situations that they even laugh at our not-so-funny jokes. This is good. We don’t have to be comedians. We do, however, have an obligation to create a positive environment where tension lessens, and relationships grow.
Make the learning environment a joyful, laugh-filled place to be: Harness Humor!
Principle Eight: Professionalism Produces Results
The last seven principles will not save a poor performer. Entertainers who are not professional and deliver inconsistent performances do not last.
The best performers are the ones who know their craft so well that the performance looks spontaneous and effortless. The details seem to flow through them without conscious thought. The viewer then thinks, “I could do that.” That’s precisely what we want learners to think.
Effortlessness comes from relentless, mind-numbing, painful rehearsal. The entertainer has so absorbed the material that it flows through him. Many learning professionals do not feel the need to rehearse. They think, “Why bother? It’s there on the PowerPoint® anyway.”
We should bother. Very few of us are good enough to devote full attention to our learners AND the mechanics of our performance. Your learners deserve your undivided attention.
Know your material so well that you can focus on the message, not the mechanics: Perfect your Performance!
An Irresistible Invitation to Learn
Walt Disney once declared, “The way to get started is to quit talking and begin doing.” So, get doing. Learnertainmentize™ your learning production. Make your program an irresistible invitation to learn. Add that spoonful of Learnertainment® and watch the medicine go down.
Join our upcoming HRDQ-U webinar titled “A Disney Inspired Approach to Learning: The Learners’ Declaration of Rights” on July 1, 2020 at 2pm ET/11am PT.