Why Soft Skills Are Essential

 

By Cranla Warren Ph.D.

There is clearly great interest in the subject of “soft skills” – the term is searched over 100,000 times per year and Google yields 295,000,000 results.

Soft skills refers to professional skills that are non-vocation specific and intangible in nature such as communication, creativity, problem-solving, empathy, collaboration, adaptability/flexibility, and coaching. They are also critical, generalizable skills that should be learned, practiced, mastered and utilized across all levels of your organization to build interpersonal relations, create effective outcomes and achieve targeted results. So, aren’t these important, highly sought-after skills truly essential skills?

Transforming the workplace of the 2020s

In a global survey conducted by LinkedIn of 5,000 HR professionals and hiring managers, behavioral data analysis uncovered four increasing trends that will actively transform the workplace as we approach the 2020s.

Source: LinkedIn

Soft skills are obviously top of mind for talent professionals with 91 percent of respondents identifying them as being important to activities in the workplace specific to resourcing, developing, and managing people. The importance of soft skills is further reinforced in the World Economic Forum’s Future of Work Report 2018, which states that “non-cognitive soft skills (that enable) people to leverage their uniquely human capabilities,” now more than ever have become essential for recruiting, hiring, professional development, and overall job success across all industries.

The Skill Gap

“Soft skills” are in high demand and yet are difficult to find in employees and recruits. The challenge is that while there is agreement on the importance of soft skills, there appears to be a gap between the skills organizations need in their employees and those skills with which they are equipped. In 2019, the number one challenge as expressed by professional business managers in hiring, developing, and keeping entry level employees, is a lack of effective communication/interpersonal skills. If these skills are so important, essential even, why is it that so many employees simply don’t have them?

While this gap is not specific to any industry, it is experienced more acutely in professions such as IT and accounting – professions where specialists pride themselves on their “hard skills.” In today’s workplace, technology professionals at all levels are also expected to be well-equipped with core soft skills. The soft skills gap becomes apparent when IT professionals are hired for their technical knowledge, skills, and abilities and then very soon after are labeled as “poor hires.” This gap in skills also poses a problem in recruiting. Soft skills deficiencies have been cited by technology employers as their primary pain point.

Even with Artificial Intelligence, Virtual Reality, automation, and data analysis being lauded as the keys to success in the future of work, some employers stated they would rather hire a candidate that does not meet all the technical competency requirements of the job if the candidate has strong soft skill competencies. They would hire for soft skills and then upskill and coach on the required technical competencies.

Bridging the Gap

The need to develop these essential skills in the workplace presents a great opportunity for HR professionals to strategically intervene, make significant and impactful people development contributions, and bring great value to the business.

Often, employees and their leaders have not been taught these skills through formal study at an institution of higher learning and therefore they may seem elusive and more difficult to develop. Many students of the technological sciences focus almost exclusively on their high IQs and technical abilities to the detriment of pursuing more broad-based learning experiences involving how to connect and collaborate well with others.

The Final Word on Soft Skills

The term soft skills is clearly a misnomer given there is nothing soft about not being hired for a job, or being consistently passed over for promotions, or being fired from a job due to a lack of emotional maturity, etc. Let’s agree to stop calling these core, foundational, essential “soft” skills.

Employers are seeking team members who can communicate with empathy, innovate and collaborate in teams, and demonstrate the skills of resilience and emotional intelligence in order to skill up and gain a competitive advantage in the marketplace. These skills are no longer “nice to have,” – they have become essential for organizations to adapt, transform, survive and thrive in the future of work.

Organizations must prioritize training for critical, human, and interpersonal skills. They need to empower people with them, and hire, promote, and fire based on these skills in order for technically-specific skills to be accessed and leveraged for companies to achieve better business results.

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